What’s more, Facebook is now seemingly incapable of showing a business’ products to the potential customers on Facebook or re-target customers that have already purchased a product. As you might imagine, the lack of credible statistics is quite bad for the advertising industry, which now has to throw multiple things at the wall to see what’s working.
How is Facebook planning to combat the oh-so-vital tracking functionality that’s hindering its ad business? It seems Mark Zuckerberg’s company is working on “new advertising features that require less data to measure an ad’s success.” It seems that Facebook is also exploring other methods of delivering ads based on collecting data that’s stored on an user’s iPhone.
“Apple’s policy is hurting the ability of businesses to use their advertising budgets efficiently and effectively, and the limitations being created are driven by Apple’s restrictions for their own benefit,” a Facebook salesperson revealed. “We believe that personalized ads and user privacy can coexist.”